Experience
My creative thinking and writing skills allow me to broadly contribute to communications teams, generating content that matters.
Most recently, I’ve thrived in the in-house marketing setting as a creative digital copywriter, developing targeted marketing material, including promotional emails, webinar presentations, newsletters, press releases, and trade magazine articles.
Whatever the medium, I love collaborating with designers, marketing specialists, and editors to solve communications problems.
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An example of a video scripted for an anti-human trafficking nonprofit.
I’ve also storyboarded, generated supers, and written voiceover for short-form video pieces of flexible length internal and contractor training materials at a network infrastructure manufacturer.
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Agency
Contributed social caption copy with brand appropriate voice for B2C channels. Brands included a global consumer electronics brand, a national tourism brand, and a number of start-ups.
In-house
Managed the monthly content calendar for B2B channels in the US and EMEA. Boosted average monthly LinkedIn engagement by 4% in the US.
Pitched a three-image grid design for Leviton Network Solutions’ monthly campaigns. This design was adopted as the standard treatment for monthly campaigns.
Reworked underused technical articles on the Leviton website to create dynamic carousels. This social-optimized content quickly became a monthly engagement tentpole.
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During my time in in-house marketing, I contributed content for many trade publications, including Inside Networks, ICT Today, and Cabling Installation & Maintenance.
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Developed a debut podcast for an anti-human trafficking nonprofit. Produced the first 11 episodes.
Let’s Talk
email me at isaacleigh0@gmail.com